The Hongta Group was established in 1956 as a small scale Tobacco Re-curing Factory. But now it is not only a modern multinational tobacco enterprise group but also the largest in China. The history of Hongta is the evolutionary history of Chinese industry; that is constantly striving for something fresh and changing to reach international standards.

Under the guidance of the enterprise’s slogan, “human is the peak on high mountain”, the   Hongta Group has been insisting on “Giving priority to major industry, improving quality and to being creative in the strengthening of the core competence of the enterprise” and insisting on being customer-oriented as well as always striving to improve product quality by science and technology innovation. The major brand, “Hongtashan” has been awarded the first prize of being the most valuable Chinese brand for seven years in a row. And “Hongtashan”, “Yuxi”, “Gonghexinxi”, “Ashima” and “Hongmei” account for five of the 36 famous brands in the Chinese tobacco industry and were selected for the top 100 trademarks of National Tobacco along with “Guobin”, “Meideng” and ”People’s Hall”. They gain their reputation both in and outside of China; some are exported onto the international market to offer high quality tobacco products that offer environmental protection, natural quality, and purity.

Besides striving for a stronger tobacco industry, Hongta Group has successfully set its foot in energy and transportation, finance insurance, medicine and the light chemical industry. The enterprises is solely owned, controlled or shared amount to 69 and the total foreign investment reaches RMB 14.79 billion.

In recent years, Hongta Group has accelerated its moves towards integration and restructuring in the industry and has insisted and practiced development of “Big enterprise, Large market, and Great brand”.

In Feb of 1999, it merged with Changchun Tobacco Factory and realized the first capital takeover of a multi-provincial enterprise in the Chinese tobacco industry.

In May of 2003, it controlled Hongta Hainan Tobacco Co., Ltd.

In Dec of 2003; Hongta Liaoning Tobacco Co., Ltd was established.

In Sep of 2004, it realized the integration of production, supply and marketing, manpower, finances and material.

A building of many floors starts with base earth.

A road of a thousand miles begins with one step

Science and technology create value, which will then be returned to society. That is the development road cherished by Hongta Group. Today, faced with fierce competition and a changing market, we believe that if we stand higher and take a broader view, we will make wise, long term decisions; and only when we are thinking about our impact on society and by staying abreast of change, can we achieve more in the information age.

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